There is sometimes a bit of confusion between EAN and UPC (Universal Product Code). Pretty much any company or marketplace that you can think of will use these barcodes. This is the standard product identifier used in Europe and is recognised by nearly all retailers (after all, the whole point of the system is lost if it’s not adopted by all sellers). The EAN, which originally stood for European Article Number but is now referred to as International Article Number, is a 13 digit number found below the barcode: First of all – what are EAN codes and how do they work?Ī simple explanation is that EANs are unique identifiers (barcodes) used to identify new, branded products sold at retail. So let’s now cover Nicki’s questions (and more!). If I do, am I more likely to require an EAN code for each product?Īny advice on this would be greatly appreciated. I have not yet decided whether I am going to brand the products. Please could you advise what the costs implications are for buying EAN codes and any pros and cons for having/not having the codes on the imported products? Would I need an EAN code to do this? If so, where is the best place to purchase these codes or would the manufacturer already have these unique bar codes to put on the products at my request? I am looking to import a product (with different sizes) from China to sell on eBay and to sell to small retailers in my local area. I just wondered whether you could provide me with a bit of guidance on EAN codes please? Last week I received an email from a blog reader with some questions about EAN codes, and instead of answering her and including the question in our weekly Q&A post, I instead decided to create a full-detail blog post for it.
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